![]() Brands will need to activate their first-party data and future-proof their advertising strategies to create meaningful, personalized content for consumers that prioritize data privacy. As the industry prepares for the elimination of third-party cookies, new sources of audience data are critical. Partnering with Albertsons Media Collective gives us the ability to provide advertisers what they want, which is targeting that reaches the right consumer and closed-loop measurement to inform media decisioning and optimizations across the whole open internet.”Īs marketers continue to look for ways to prove the return-on-investment of their campaigns, they increasingly value the data-driven precision of the open internet that gives them the ability and flexibility to measure campaign performance effectively. “As consumer habits continue to change and the identity landscape evolves, our clients are looking for future-proofed, data-driven ways to run impactful campaigns. ![]() “Retail media represents an incredible opportunity for brands that want to connect their marketing spend to sales,” said Jed Dederick, Chief Client Officer, The Trade Desk. This new partnership makes it easier for brands to reach the right audience across the open internet and beyond, including the industry’s fastest-growing digital channels, such as connected TV. Albertsons Media Collective is the first within the grocery space to separate data from inventory. With more than 2,275 stores across the U.S., Albertsons Media Collective will provide advertisers such as PepsiCo, Unilever and GroupM (with media agency Mindshare) with insights and metrics across audience data to help them optimize their campaigns that close the loop between advertising spend and sales. to enable audience and measurement solutions across the open internet through The Trade Desk. Albertsons will be the first grocer in the U.S. Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced a partnership with Albertsons Media Collective, the retail media arm for Albertsons Companies, that will bring verified-buyer audience and measurement solutions to The Trade Desk platform, helping advertisers understand the connection between ad campaigns and customer sales. Absolutely disgusted and will no longer be playing or shopping at Acme.PepsiCo, Unilever and GroupM Among First Users to Benefit from Transparent Measurement for Grocery Sales and Marketing Campaigns Acme should be ashamed of themselves, they must know no one wants to waste their time entering all these stupid tickets in. Who came up with this honestly?!Īlso the fact that they've reverted to entirely digital is shameful! My elderly parents used to love playing this game when it was a paper board they would give you, now they have absolutely no idea what to do. Also the fact that you can only enter one entry sweepstakes at a time? Are you kidding? I had over 300 tokens and there’s absolutely no way I’m gonna spend all that time entering 300 times for a cost of 1 token each time. If you could scan multiple cards at once everything would be so much easier. The functionality is terrible! The stupid pointless match game that shows up every time you scan a card? A colossal waste of time and annoying EVERY SINGLE TIME. No self respecting app designer would claim this. This app must’ve been designed by a 6 year old. I had to have spend at least $2000 at Safeway during this promotion, and felt like I lost far more in time than I earned in cash. This was truly excrutiating for the little value I got back from it. Simplify this process, automatically load them onto your account, SOMETHING. If you want to get value from your Monopoly tickets-and spend say, $150-you are conscripting yourself to an hour of free time post-shopping of using this dinky app at least. On top of THAT you have to tear each of these things open without damaging them. You can’t enter multiple codes at once, the buttons aren’t all available on one screen so you have to constantly scroll to enter more codes, and you have to play a pointless chance game that gives you the illusion of choice but really manifests itself as 4 extra inputs. ![]() No longer does this feel like a fun little reward for being a regular shopper: it’s WORK! You had a gameboard, you knew what to collect, and there was some digital integration for bonus content but it wasn’t everything. Prior years, the promotion was a nice little collection game. I didn’t have any bugs with the app like some others, but my roommate summed up this year’s version of the Monopoly promotion perfectly, after watching me open and scan these codes for 90 minutes: “What a waste of customers’ time!”
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